Marketing Specialist

Overview

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Vontera is the world’s leading email marketing platform. More than 12 million people and businesses use Vontera to design and send 1 billion emails a day. We empower small businesses with a suite of powerful and easy-to-use email, marketing automation, and analytics tools that integrate with hundreds of popular applications and services.

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The Marketing Team makes a meaningful impact on the Vontera brand and shapes the perception of our products. This is a fantastic opportunity to work with a creative team on big, fun projects that reach millions of people around the world.

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Our ideal candidate has a creative writing, journalism or startup background, or experience in an agency environment. We’re looking for a strong storyteller and marketing writer (think taglines, product descriptions, landing pages) who can write clearly and quickly. Someone who is equally comfortable writing marketing pages, one-off projects, and actionable blog posts.

Responsibilities

  • Work with marketers, designers, and developers to execute marketing campaigns and special projects
  • Write all-purpose marketing copy and continuously update and maintain Vontera’s core marketing website
  • Create blog posts and work on other marketing projects as they arise

Requirements

  • Writing or creative degree (preferred) and an exceptional portfolio of published pieces of varying styles
  • 2 or more years professional writing experience (writing and/or editing)
  • Experience collaborating with and leading other writers, designers, and developers

Vontera is a founder-owned, highly profitable, and private company located in the heart of downtown Orlando. We offer our employees an exceptional workplace, extremely competitive compensation, and generous profit sharing. We hire humble, collaborative, and ambitious people, and give them endless opportunities to grow and succeed.

We love our hometown and support Orlando’s growing business community. Our primary office is directly off Orange Avenue, conveniently located next to the Cobb Plaza Cinema and steps away from Orlando’s restaurant community. If you’d like to be considered for this position, please apply below. We look forward to meeting you!

Vontera is an equal opportunity employer, and we value diversity at our company. We don’t discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Other:

Develop and maintain a thorough and in-depth knowledge of all company products, guidelines, and procedures in order to provide training

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strategies that we decide to test and measure, starting with our email campaigns.We’re looking for a sponge, someone who can learn from the data we generate and contribute to the passion

As the SEO manager, you will build the SEO strategy for all MailChimp websites and content to maximize their potential. You are a hands-on SEO professional who has excellent problem solving skills, plus a history of creating high level SEO strategies. You will also have the opportunity to help build various reporting/analytical platforms. This is a rare opportunity to be a key player in one of the most exciting marketing teams in the country.

Develop the short-term and long-term SEO strategies for all MailChimp domains, including the Mobile SEO strategy
Manage day-to-day SEO tasks & projects
Ensure a careful balance of on page and off page optimization, including content generation and link building
Clear understanding of search algorithms and the confidence to implement these in the MailChimp Marketing strategy
Work with the Marketing Reporting/Analytics team and the Data Scientist team for developing the appropriate measurement and reporting of all organic traffic and sales (conversions) across all MailChimp properties and page types
Partner with Paid Media (PPC, Search and Display), Social, Video, Content (Blog) and Email teams to optimize program effectiveness
Work with Product Managers to build an SEO roadmap
Provide training to Content, Product, and Development teams
Collaborate with Content and Product teams to develop content that boosts optimization
Determine what technologies are required to develop SEO strategies and goals (Conductor, Screaming Frog, etc.)
Serve as a liaison with software engineers and developers to create new tools
Stay up to date with industry trends and inform MailChimp leadership on any required changes
Recommend and implement A/B and multivariate tests to increase conversions on landing pages and website pages
Who You Are

5+ years of successful SEO experience
BA/BS in Marketing, Communications or Business Management with a strong understanding of technical SEO or BA/BS in Engineering or related technical field
Preference for a combination of experience in B2B (Lead Generation) and B2C (E-commerce) SEO
Prefer experience in managing multiple websites
Knowledge of the technical aspects of SEO, including HTML, CSS, JavaScript, HTTP, URL structures, keyword analysis, content optimization, search engine spiders, indexes and algorithms, website session management, and other tools.
Experience with link building and proper usage while representing the MailChimp brand
Proficient in Google Webmaster tools & Bing Webmaster tools
Ability to educate, communicate, and present to team members at various levels within the organization
Technology, SaaS and E-Commerce experience is a major plus
Proficient in Web Analytics tools such as Google Analytics
Experience in web development and design as it pertains to search engine algorithms
Excellent project management skills and ability to align efforts across multiple departments
Very strong organization, problem solving, and interpersonal skills
Self starter that is comfortable initiating and leading efforts, projects and programs