Comprehensive
Industry Audits •
Each project begins with a comprehensive industry audit. Because every industry is unique, each campaign has to be calibrated to perform at a high level. Capturing the entirety of what needs to be done allows each task to be prioritized and scheduled, properly separating planning from execution. This allows for work to be done at an accelerated and unimpeded rate for our partners.
Each project begins with a comprehensive industry audit. Because every industry is unique, each campaign has to be calibrated to perform at a high level. Capturing the entirety of what needs to be done allows each task to be prioritized and scheduled, properly separating planning from execution. This allows for work to be done at an accelerated and unimpeded rate for our partners.
Subject Matter
Experts •
We believe general expertise is insufficient when providing our users with information, in particular when dealing with people’s health. We work with and involve subject matter experts at the highest level who have a deep technical understanding of their industry and can provide highly specialized knowledge for our brands’ visitors.
We believe general expertise is insufficient when providing our users with information, in particular when dealing with people’s health. We work with and involve subject matter experts at the highest level who have a deep technical understanding of their industry and can provide highly specialized knowledge for our brands’ visitors.
Data
Driven Ux •
Because user behavior is highly variable across industries, we systematically collect quantitative and qualitative data and user insights from user tests and surveys, heatmaps, and A/B tests to determine the appropriate user experience for each brand. With each page, we adapt our content and resources to match our users’ intent and questions, giving each user a helpful and engaging experience.
Because user behavior is highly variable across industries, we systematically collect quantitative and qualitative data and user insights from user tests and surveys, heatmaps, and A/B tests to determine the appropriate user experience for each brand. With each page, we adapt our content and resources to match our users’ intent and questions, giving each user a helpful and engaging experience.
Marketing
at scale •
Our in-house marketing systems are streamlined to allow our partners to reach a greater audience. We take a targeted approach to brand awareness giving each brand highly relevant and interested visitors. Using this targeted but scalable approach, we’re able to positively impact a large audience in a short amount of time and continuously improve our partners’ impact and revenue.
Our in-house marketing systems are streamlined to allow our partners to reach a greater audience. We take a targeted approach to brand awareness giving each brand highly relevant and interested visitors. Using this targeted but scalable approach, we’re able to positively impact a large audience in a short amount of time and continuously improve our partners’ impact and revenue.
Analytics
and conversion
optimization •
We take a scientific approach to analytics and conversion optimization. We pull statistically significant data and continue with rigorous testing to remove any and all friction in the sales process. The metrics we track are tailored to each brand and our partners’ needs, giving our partners qualified customers and less noise.
We take a scientific approach to analytics and conversion optimization. We pull statistically significant data and continue with rigorous testing to remove any and all friction in the sales process. The metrics we track are tailored to each brand and our partners’ needs, giving our partners qualified customers and less noise.